Saturday, June 2, 2012

Samsung Tab - Price Isn't Everything Or How To Really Compete In The Tablet PC Market

When they came out with the Samsung Galaxy Tab, I thought it was the perfect tablet PC all around, even priced right. Now, I see they recently came out with the Samsung Tab 10.1, matching the size of the iPad. And I'm wondering - Why?

Then one night, I'm sitting there watching TV with my kids. We don't have tiVo, so we have to endure the commercials. And a commercial for a frig comes on. Who would be interested in a refrigerator commercial, right? But this one is kind of cool.

It's got cool music. And the frig has some interesting features - cool apps. That's right, it's a Samsung frig with apps!

Talk about embrace and extend!

Take new technology - or existing technology, fully utilize it completely. And when you think you've exhausted the use of it in your niche, expand the application into other niches. What a concept!

That's when it hit me; Samsung is pretty smart.

So maybe their marketing strategy all along was to launch into the competition with Apple in the tablet PC world by entering with their ace - the Samsung Galaxy Tab 7, then immediately follow with their wild card (what everyone else started with), the Samsung Tab 10.1.

Pretty smart strategy, if you ask me.

First Samsung comes out with it's own version of a tablet PC. But it's actually more like a tablet computer because it can play flash video. Then they do something else that separates it from the iPad; they make it smaller.

How much smaller? Small enough to fit into your pocket.

That makes a lot of sense. If you just wanted a bigger iPhone, why not just get a real computer? A notebook or a tablet computer. If you just wanted a smaller computer, why not just get a smart phone? These days, the average smart phone is pretty much like a little computer.

So when Apple blew up the iPhone into the size of a tablet PC with the iPad, all it really did was add apps to the tablet PC market. It really didn't do anything to change the real mobility of the tablet PC. The iPad isn't that much smaller or lighter than a good tablet computer.

That's why Samsung was so smart when they did what they did. They brought a whole new dimension to the mobile computing world - literally, by making the Samsung Galaxy Tab exactly the right size for good visibility and better mobility.

Think about it; there's only so much you can do to compete in a market where so many good, smart companies have access to the same technology. True, everyone's going to try to make their equipment faster, sharper, more memory, longer battery life, etc.

And the apps? Sure Apple's got their Apps store, but everyone else has the Android Marketplace. And other's are bringing in their own entries into the apps market.

So Samsung comes out and does something so simple and smart; give people more choices. Specifically, people like me who already have a notebook/tablet PC, and an iPhone, but don't want to spend $500 plus so I can have apps with my tablet. However, to make it smaller and more mobile, but not the size of my phone - I'm sold!

That's why the Galaxy Tab is the perfect tablet PC. And it's cheaper than the iPad. So why follow the perfect tablet PC with another version of the iPad?

It goes back to what I was saying at the beginning, embrace and extend. This seems to be something Samsung is very good at doing. Them putting apps into kitchen appliances is extending. Them coming out with their own version of the iPad, but better, is fully embracing.

How is the Samsung Tab 10.1 better than the iPad? It's thinner, lighter, and it can do more. Samsung is truly fully utilizing technology to improve their product.

And as long as Samsung keeps giving people more options and more of what we want, they'll keep getting our business. With the Samsung Galaxy Tab and the Tab 10.1, Samsung has shown how to take the lead in the tablet PC market. I'm excited to see what they'll come up with next!

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